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by Fiahil 1352 days ago
Yes.

Finding out how to attribute a sale to specific features or marketing is definitively possible and common usage.

Finding out why customers churn and what levers could prevent that is also a very common practice.

But finding out why someone _didn't_ buy something in the first place because of a _missing_ feature is just plain and simply impossible.

If you disagree and can prove that I'm wrong, please send me the maths.
1 comments
viraptor 1352 days ago
It's not math. I've been asked about a purchase while exiting a shop. If they wanted to know why I didn't buy X, they would find out. (or specifically why I bought Y and not X, which covers the missing feature)

I'm happy to give those out for free: I didn't buy oneplus 6t, because it's missing the audio back. <- that wasn't impossible.

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JAlexoid 1351 days ago
Look at it this way. If you enter an Apple Store, see that iPhone doesn't have a audiojack - you leave. There's no record or way of asking you anything.

"Big Box" stores will not question you for the reasons why you bought a Nokia over a OnePlus. Their market research doesn't focus on that. They also don't share customer data with Apple, Nokia or OnePlus.

Neither does Apple have it in their culture to ask, what people want.

How long did it take for Apple to get on contactless payments?

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