[kevinh]

Yes, the two most common ways of ordering pizza now are via the phone or in person, but there's no reason to expect that this will stay constant. Communication between people has trended away from voice contact for a while now, and if a company has a working web interface to order a product, people will use it.

Some advantages of ordering pizza online through a proper interface: - No chance of orders being misinterpreted on the order side - Ability to see all of the options that you can order - No need to reenter delivery information

Each purchase vector should either be done right or not at all. Having poor implementations will just lower the opinion of your consumers and can discourage them from using your company at all in the future.

[mattadams]

I agree with your point that "each purchase vector should either be done right or not at all." In Pizza Pizza's case they should have stopped at an easy-to-use location finder with address and contact info and avoided the ordering bit altogether.

[shinratdr]

As someone who frequently uses the Pizza Pizza online ordering site, I couldn't disagree more. It has problems but it's way better than nothing or using the phone, which always becomes a clusterfuck because nobody can decide what they want until you're on the phone.