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by darkcha0s
1361 days ago
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I run a startup that heavily relies on ads, and I can tell you for sure that we spend and measure ROI in detail. We have metrics that tell us exactly how much we need to spend to convert a user into paying user, so that we can budget ourselves accordingly; I think most low/mid tier companies do this. Of course, when you look at real giants, its a different story as the ROI is harder to measure. |
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