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by kajaktum 1354 days ago
Can someone tell me how YouTube is supposed to make money without ads and premium service? No one has been able to give me a straight answer.
2 comments

Cute thought experiment:

Google is notorious for snuffing products they consider unprofitable. Yet persisted with Youtube for 16 years. Why?

Why? Because its probably the largest video hosting website by multiple orders of magnitude?

And you still hasn't given me a straight answer. Let's say YOU are Youtube, and you are trying to be an honest businessman (while staying alive). What would you do?

1. Turn it into a fully paid service. Which means you will probably never take off and some other guy will create an ((((free)))) alternative like Youtube.

2. Free service with premium features but people apparently don't like it because they feel like they are missing out.

I personally prefer 1 because that would remove 99% of the shitty videos that plague the website. I was saddened when I saw that people don't share my sentiment. That was the one moment where people have the opportunity to say "yes, let us pay you and you give us a direct and simple service". I easily "watch" around 12 hours of HD Youtube videos counting all the music in the background that I listen to. It is _definitely_ worth the premium price.

Because owning the world's biggest video distribution monopoly was worth 16+ years of losses for them. Same like owning Twitter.

They have almost no competition.

bingo bango.

Youtube is worth it for them. This is just squeezing extra blood out of its users and seeing what they can get away with

The same way YouTube was making money from 2005 till today?
Have they been profitable all this while though? They were operating at massive losses for a long while.
I think the right question is: are they free cash flow-positive? I don't know the numbers off the top of my head. "Operating at a loss" means different things to different people.

Profit is an irrelevant metric for a company like YT that would reinvest every dollar of FCF into growth. (See Amazon for the well-fleshed out reasoning as to why this is so.)

The fact that they chose to operate at a loss for decades in order to unfairly monopolize market share is their own self inflicted problem.

You reap what you sow.

I'm not paying YouTube/Google one single dime. They already monetize all my private data and viewing habits.