[necovek]

With streamed digital copies, one can limit simultaneous playback. Simply "loaning" it in a service where you select who do you loan it to will add friction, and considering how any little friction (instead of torrenting or getting BR disks) is keeping people on streaming services anyway, it's unlikely it would move the needle too much.

[cxr]

> Simply "loaning" it in a service where you select who do you loan it to will add friction

Interesting observation! Digital-only copies traded in a form not comprising the embodiment in a physical "vessel" allow for a theoretically efficient handshake-and-exchange process, but in practice, there's lots of friction involved.

Grievance: "Hey, you can't do that! It's too easy!"

Response: "Easy? Have you ever used an app with a 10-foot UI that's controlled by a TV remote?"

See also: <https://xkcd.com/949/> ("File Transfer").