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by thehappypm
1352 days ago
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It really doesn’t matter in practice. It’s all priced in. The actual cost of serving an ad is absolutely tiny, fractions of a penny. Fraud eats into margins, but really not by much. Advertisers are paying for performance and it’s fully expected that a tiny fraction of ads lead to the desired outcome, but that’s why ads are cheap on a per impression basis. |
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