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by WorldMaker
1349 days ago
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Which is why I always find Service Merchandise the more interesting case study than Sears. Service Merchandise was an "upstart" trying to hit Sears where it lived in the 90s and basically was the American vanguard of what today we tend to call the Ikea model (and which Amazon keeps hinting they might do at some point): (relatively) big just-in-time fulfillment warehouses with attached showrooms. Service Merchandise hit some weird bad luck in early franchising (and franchising may have been the wrong choice/it's own bad luck) and accidentally got somewhat region-locked into the US South East, but the business model was from today's perspective ahead of its time, directly addressed that "mall shopping need" while still keeping what made catalogs and drop shipping useful (and relatively efficient just-in-time logistics). |
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