[squarefoot]

We have seen pretty much everything during the last years, so I can easily figure a situation in which another company made a better deepfake and contacted Deepcake pretending to be the real Bruce Willis, so that they acquired the rights from a deepfake instead of the real actor.

[Nevermark]

Or they created a deep fake of Bruce Willis and licensed his likeness from ... it.

This is going to change the whole face (heh!) of identify theft.