[eslaught]

Correct me if I'm wrong, but I believe this jargon applies to kpop as a whole, not to any specific kpop band.

So when you're starting up a new kpop band, you don't need to educate your audience in all of this jargon. You just need to educate them on any terms specific to the new band (and I would guess the set of those starts in a limited way before it grows in any meaningful sense).

I think part of what we're seeing is that kpop as a genre is highly popular. It's "easy" (not really, but relatively speaking) to start a new band because fans can migrate from other bands. That's as opposed to starting in a more obscure genre where you'd be truly climbing up hill to reach any fans at all, even if you did literally every single thing that the kpop bands do.

As an aspiring author, I'm certainly very interested in this sort of audience acquisition, but it's not obvious to me what (if anything) can really be applied to my use case. The advice in the article makes intuitive sense, but it's also honestly very common advice, and I've talked to a lot of friends and colleagues who've done things like this and it's not that easy.