[joshl32532]

Yeah, why would Toyota want to go all in on EV and lose the ICU/Hybrid market lead that they worked so hard to accomplish? And ICU/Hybrid are still dominating sales worldwide. You see those who go all in EV are usually those brands with not much to lose (like Volvo).

It's not like they're not going in EV, they are just doing it at their pace (which is slow typical of Toyota).

Tesla already got the first mover advantage. Kia/Hyundai/Ford etc are fighting for second place. The gap between second and the rest won't be as large as Tesla vs second.

[w0mbat]

> Yeah, why would Toyota want to go all in on EV and lose the ICU/Hybrid market

The same reason Apple went all in on the iPhone and dropped their lucrative iPod business. You drive your car on the road that takes you to the next level, not the familiar one that's heading off a cliff.

[eatonphil]

Tesla has already lost the lead in sales. BYD (Chinese brand) took over for the lead for Plug-in EV sales this year. Tesla's has decreased over time and will likely continue to decrease. Kia and Ford aren't really in the picture (among top 5 sellers). Volkswagen, SAIC and Volvo are selling more EVs than Hyundai.

https://insideevs.com/news/601770/world-top-oem-ev-sales-202...