[mathewsanders]

Exactly. And outcome for many companies typically boils down to either an increase in revenue, or an increase in cost savings - but normally we use proxies for measuring those (like number of new sign ups, or decrease in churn, increase in CSAT etc).

It astounds me how many companies I’ve witnessed that loose sight of this and end up building feature after feature without even knowing if it’s having a positive (or negative!) impact.

I really like this approach, but a challenge I’ve encountered is successfully trying to measure that outcome and attribute it to the changes (outputs) that your team is making- either because their might be some lead time between output and outcome, or because you’re in a large organization with so many other teams making changes that might also be impacting the outcome you’re aiming to achieve.