[eis]

I find it interesting that a service not having lock-in is actually a reason for people to adopt and stay with it. In an industry where lock-ins are common, these lock-ins also effectively become lock-outs.

It is said the biggest motivator for people is fear and lock-in results in fear. It's powerful anti-marketing.

[Jochim]

Consumers almost universally hate artificial industry lock-in though. I think it's pretty telling that the platforms that have endured either belong to a major publisher that can lock their catalogue behind the store, or are financed by another revenue stream.

Epic in particular basically forced their way in by using Fortnite/Unreal money to fund a combination of price dumping and exclusivity agreements.