[lapcat]

Is this actual or just theoretical? I think most sites are doing the simplest thing. https://ads.tiktok.com/help/article?aid=9663

[lxchase]

Actual. Tiktok: https://ads.tiktok.com/help/article?aid=10003669 FB: https://developers.facebook.com/docs/marketing-api/conversio... Google: https://developers.google.com/tag-platform/tag-manager/serve...

You're right most are doing the simplest things as most marketers do not have tech experience to understand the advanced methods. As more people try to prevent Javascript, you'll start to see more and more companies adopt these methods.