[dwaite]

The problem is that techs push for branding to be things like a spec semantic version, but specs often just define options such that vendors would implement them in an interoperable way - while profiles are what define and test interoperability against mandatory feature sets.

Spec lines like USB 3.x and HDMI 2.x are meant to be interoperable sets of ever-increasing options, not an upward climb of mandatory minimum capabilities.

Vendors who didn't use SuperSpeed nomenclature before might have been doing so because it was clunky, but also might have been doing so because they didn't want to go through the effort of being certified against a profile (and in some cases, had nonconforming products)

This is simpler naming, but it remains to be seen whether implementors will suddenly care about certification. Those motherboards with the "USB 3.2 2x2 USB-A" red ports on the back are AFAIK un-certifiable and even non-conformant. No amount of marketing push for simpler names is going to help if vendors feel they get more value from just making stuff up.

[CoastalCoder]

Are there jurisdictions in which manufacturers could be sued for fraud if they knowingly make false claims about USB compatibility?