[reflexco]

Apple managed to raise the price of everything they sell compared to their competitors by raising the bar for quality. They could do this to software too.

For me seeing an iPhone game priced at $20 or more is making me more likely to try it, not less. What stops many people from playing mobile games is time and quality tolerance, not money.

[Macha]

Apple are largely the ones who pushed down the ASP to begin with. I think my reflection of mobile games before I gave up on the whole market was similar to you, but the platforms are pretty much happy profiting off the stream of gacha transactions more than the bursty hits of AAA games.