[technion]

Well if you're familiar with Google Workspace.. you know once you've got email accounts in there then there's a whole lot of user admin you can do?

Azure AD is just Microsoft's version of that directory. The thing is if you use for example Exchange Online, or even just like Microsoft Office licensing, you've now got Azure AD where the users have accounts. Then I see businesses spend a fortune to integrate Okta or similar products that don't actually add anything given how feature full Azure AD is at this point.