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by russiasux 1364 days ago
Examining away the current FB disaster with an iOS update completely missed the point.

Facebook has one customer: advertisers and billions of products.

The only way for them to fuck this up is to screw their advertisers (mostly small businesses) to the extent that THE ADVERTISERS LEAVE. Yes users leaving is bad, but if they continued to evolve their ad product it would easily be possible to compensate for that... except they aren't about evolving things so much as they are about breaking things... At their customers expense (advertisers).

Having spent many many years with a Facebook ad budget measured in percentages of a multimillion dollar gross, which is now zero due to being sold bot impressions constantly, and having my ability to remove those bot impressions... removed.. My guess is that at this point I am not alone.

Going from 8% gross to zero is going to hurt if it happens across every small business in the country.

If you own FB stock... Consider yourself warned. It's WAY worse than Musk's estimate of 20% bots on Twitter (because the bots are written to... Well... Engage with ads and thereby avoid being banned by generating revenue for FB).

The Metaverse will not solve this problem. Ever.