[WorldMaker]

The problem is that there are too many "axes" to encode and simple version numbers would have never worked to encode that all: protocol version, port version, top-rated speed, top-rated power draw, optional features, etc. Not every device needs 80 Gbps and 200 Watts, and if every USB "4" cable had to support that minimum it would greatly increase costs per length to support a tiny fraction of devices. It would drastically simplify things when you go looking for a USB cable for a device, but the cost market of USB cables would look a lot more like, say, HDMI cables: just about only short cables and quite a bit of expense to them.

This new branding initiative may be on the right track, encoding the two axes most obvious to end users of cables: speed and charging strength. (If cable makers move to the new branding. They don't have to. That's the real confusion that USB should fix but can't. Branding is a suggestion, not a requirement.)