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by hacky_engineer 1353 days ago
Putting up a landing page is useless, unless you are going to actively drive traffic to it. And those leads are going to convert much much better if you can deliver some value on that page. I put up a landing page 4 years before I had my product ready to go (a baby book I was making), and over four years, I gathered about 200 email addresses. Only a fraction of those convert, and they were probably worth $500 at the end of the day. Once I had the book finished and could show people how it worked, I dwarfed that by 10x in one day.

You can build a landing page. But I wouldn't let it distract you too much from the actual project, unless you are great at marketing, in which case, play to your strengths.

1 comments

I know your book! How's the baby book sales going these days?