[pfooti]

That's the neat part, you don't.

The problem, ultimately, cannot be solved without disassembling neoliberal capitalism. It is more or less endemic to the system. To a large extent that short termist, get returns and move on before the cost is due, mode of being is how we managed to run an economy that requires constant growth (rather than stability) to function. It's also why we won't solve any of our climate or many social issues.

There's no way to change this without drastically restructuring the utility function people apply to decisions, and that just won't happen until the aftermath of whatever collapse is inevitably going to happen when the planet floods.

[jjoonathan]

Yeah. It's wild to see sibling comments thinking that it's an exec incentive "problem." No, exec incentives align to GOOGL shareholder incentives and GOOGL shareholders are pursuing returns at your expense, as is their right under capitalism. In theory, competition keeps this in check, but we either need to get much more serious about encouraging competition or we need to figure out a different way to organize control.

Personally I'm a bigger fan of "encourage competition" than "reorganize control," at least in the search engine market, but I fully agree with you that what we see here is the system working exactly as designed.