I'm not even sure the first part is. I logged into a Guest Account on my Mac and the default for 'New tabs open with:' is the 'Start Page', which is a blank page with history, bookmarks, frequently visited, etc.
Oh forgive me, I've just checked are you're right. The new tab page is now frequently visited sites.
Our family Mac we got in ~2011 did show Apple as the new tab page, or at least the start page when you opened Safari after booting. However this must have changed in the last few (read: >5-7) years.
> Our family Mac we got in ~2011 did show Apple as the new tab page, or at least the start page when you opened Safari after booting
Pretty certain this is also incorrect.
My recollection seems to accord with the Wikipedia page on the history of the Safari browser which (although it doesn’t itemize the default StartPage for each version) doesn’t cite any inclusion of an AppStore link, as far as I can see.
It is correct, back in the Panther days when Safari was new the default home page was Apple.com.
I’m not sure how long they did that for, but like you said, what else were they supposed to do? It was a different time, homepages were treated differently.