[VoodooJuJu]

This is a good point, but it doesn't invalidate the premise. The first sites to use bootstrap and this particular brochure template truly stood out. And today, with everyone using it, it still works okay, well enough to be a bona fide standard, but it of course doesn't work nearly as well as it did for those early adopters.

What I'm saying is, the next big thing, for marketing in particular, may very well be derided in this same "Hey look..." manner after it takes off in popularity, but the pioneers of that next big thing are going to reap serious profits.