[nobodyandproud]

> Because most people are willing to pay a little bit more if they fully understand the ethical consequences. Actually, what is more likely to happen is that many people would eat meat less frequently, opting for more plant based sources of protein and then spend the extra money needed for the more humane meat when they wanted meat itself.

Most people I’ve grown up with are aware but don’t care or just put it out mind.

Willful blindness is a very human condition and a terrifying one.