[AmericanOP]

I'm going to project my experience on everyone else to make it sound more legitimate- every business guy looking for a cofounder goes through a phase where they contact Magento developers and try to pique their interest. I wonder what the success rates are like in reverse. I stopped- I've never met a team of guys who built a successful product who met via random ambitious emails.

More to the topic, a proven sales person is not the same as a business cofounder. Sales experience is a minimum, but with this model it's basically assumed you have a sales ready product.

Domain expertise is great too.. in all hires.... if you can find it. That's where you'll source your "strong-vision guy" if you're lucky. Very lucky.

Marketing (real, user-adoption marketing), PR, design, and perhaps channels to funding and recruiting-- that's what I consider business-side startup execution.

Where do you find these people? I don't know- it's different for devs. People can say, "I can program." It's less cool for people to say, "I can market. I can run a PR campaign." It's not the primary factor, but I think it's a factor.

Signed, Business Guy.