[marcus_cemes]

It takes time to establish discoverability with a website, you either rely on a search engine, word of mouth, business cards, etc. A new small-business website won't magically start generating traffic without some significant effort.

Using a platform like Facebook or Google Maps makes it easier to for other people to find your page when they want to look for it.

[executesorder66]

True, but a local gym doesn't need global discovery and SEO optimization. They can just put the URL on their business cards, and in a few places at reception. A sticker on their door. 95% of their customers will see it and know where to go.

[clairity]

you can just point the facebook page and google to your website. problem solved.