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by pavlov 1352 days ago
For this level of exposure, probably both?

"Ducks" seems to be published simultaneously by Drawn & Quarterly in North America and Penguin Books in the UK. These two together have enough money and experience to mount a good PR campaign.
1 comments
optimalsolver 1352 days ago
What steerpike is trying to say is that you don't really need a major PR campaign for this. The people who work at those media outlets probably have a close attachment to Kate's previous works, so they'll gladly cover a new release without much prodding.
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pavlov 1351 days ago
The ideal situation is when it looks organic that way but is also a carefully orchestrated PR campaign behind the scenes.
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