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> Think really hard about whether you actually need that business cofounder. Consider investing the time you'll spend looking for someone with improving your own sales/marketing/product skills. Join a community like Y Combinator and they'll help you learn all the mysterious business stuff that isn't actually that hard. In the end, if you make something people want, everything else will fall into place. Honestly, the attitude toward "non-technical co-founders" needs to change in this community and the fact that anyone would say you don't really need one is just naive. Build it and they will come is a Silicon Valley pipe dream that happens to .1% of companies. Talking to customers, exploring competitive products, negotiating service contracts, firing up potential employment candidates, getting press, lining up distribution partners, selling clients, exploring new markets for potential leads, managing non-technical resources, fund raising, pitch writing, and more are just a handful of the things that a "non-technical co-founder" can be doing. Doing them yourself when you can find someone more experienced or focused on this is poor management of resources and speaks to an inability to delegate or manage limited company time and resources. Having been through YC, I can tell you right now that not only will they not teach you "all the mysterious business stuff", but if you think "business stuff" isn't actually that hard, you work with shitty business people and aren't aggressive enough in your initiatives. Everybody likes to downplay the importance of business people in startups. My first co-founder and I in Earbits were both non-technical. While we looked for a technical co-founder we lined up an advisory board from Google and EMI Music, raised friends and family money, recruited a designer for equity only to mock up our site and design our logo/brand, and had record labels sending us boxes of CDs for a radio platform that didn't even exist yet. During that time, three technical people flaked on our project, one of them after signing the paperwork to join. Do you see me talking about the lack of importance or reliability of technical people? No. Your bad experience or rumors about shitty business people are unfounded. Most successful companies have a solid business-oriented co-founder. For every crappy "idea guy" there is a flaky developer. |