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by dbish 1366 days ago
It is not used for anything predictive (like filtering for ads) because it doesn’t mean anything real. There is no proof of any sort that astrological info about a person has any correlation with anything personality related, life impacting, etc. other then possibly whether they believe in it or not. It’s like asking if mood ring colors can be fed in to a system real time to improve understanding of a user. Nothing more then randomness being added