[germinalphrase]

"part of our wellbeing is now yet a little more objectified, can be assigned a market place value, and becomes interchangeable (two months of therapy online vs one month of therapy in person vs a weekend in vegas vs a new jacket). As a commodity, it can now be captured by branding and marketing as well."

Unless one separates themselves from modern society, couldn't this criticism be levied against everything human?

[trgn]

Yes, I'd agree, this is a problem of modern society in particular. I think the challenge is to keep what's valuable and discard what is not. We are terrible at the latter.