[HWR_14]

> He doesn’t do paid sponsorships. That would probably double the revenue when looking at other creators who published their numbers.

Assuming everything else remained constant. I've seen creators comment that adding sponsorships really hurt their growth numbers.

[JCharante]

It depends on the type of sponsorship. A friend turned [cooking in a niche cuisine tiktoker] does sponsorships where for example if the cooking step is to fry something in a pan, you just include the 1-2 seconds of adding the oil so that viewers see what type of oil (and brand) you're using. They get stuff sent to them like, use our toaster in your video and all you literally have to do is show yourself putting the bread in the toaster if you're making a video about like avocado toast or something. If they scaled it up properly they could easily clear $3k/month before counting the amount of growth that comes from uploading frequently (they've experimented with how much they grow per video but kinda get tired of doing it).

I do see other tiktokers do it poorly, like having a long lingering shot on the label that makes you realized the video is an ad. Somehow they still get views but their videos are really really boring.

[Nextgrid]

It works well for the viewer if the content lends itself to sponsorships - your friend's example is a perfect one, he has a cooking show, needs cooking equipment and the sponsors provide it - win-win!

But this model doesn't apply to every channel. If I'm on a science/physics channel, I'd tolerate scientific/test equipment sponsors but that's rarely what we see (turns out most quality goods sell fine without polluting YouTube videos), so instead you get VPNs, crappy Chinese earbuds, website builders, etc.

[JCharante]

Yeah that's fair and to be honest a lot of it is due to greed. Youtube would be better if it returned to people doing it for fun rather than for money. Yes even if it means only being able to put up a video twice a week beacuse they only have time for it on the weekends.

[jerojero]

As far as I know you have to disclose that youre using a sponsored product. At least in the USA what your friend is doing is not legal.

[JCharante]

It's not in the US, the $3k/month would be around 8x what's considered a decent salary.

[bubblethink]

legal ? I highly doubt that there is any law that stipulates anything. People do it as a courtesy if they feel like it.

[detaro]

https://www.ftc.gov/news-events/news/press-releases/2019/11/...

[bubblethink]

"The FTC has expressed the opinion that under the FTC Act, product placement (that is, merely showing products or brands in third-party entertainment content – as distinguished from sponsored content or disguised commercials) doesn’t require a disclosure that the advertiser paid for the placement."

[bombcar]

It depends on the type of content, really.

Someone who is reviewing tools could be hurt by getting sponsored by a tool brand, because of the obvious possible conflict of interest.

But that same person getting sponsored by one of the damn VPN providers might affect it less.

It also depends on where they put the sponsorship and how easy it is to skip.