[badwolf]

"The YKK Group is a Japanese group of manufacturing companies. As the world's largest zipper manufacturer, YKK Group is most known for making zippers. It also manufactures other fastening products, architectural products, plastic hardware and industrial machinery."

followed by

"On September 19, 2007, YKK was fined €150.3 million by the European Commission for running worldwide price-fixing cartels and sharing markets with zipper-makers Prym and Coats."

Perhaps not the best example? (source: https://en.wikipedia.org/wiki/YKK )

[mschuster91]

YKK has the unique advantage that everyone working with clothing knows that the only brand to deliver consistently high quality is, you guessed it, YKK. There have been a number of HN submissions on that subject in the past.

[endisneigh]

the fact that they were fined isn't really relevant to my point. you can use patagonia if you'd like