[throw101010]

> They never truly served the crypto market directly (e.g., there wasn't really a "miner" line of cards)

There were deliberate, and miserably failed, attempts to make lines of cards that could not be used for mining, while in parallel keeping their non-limited lines in production, making them the defacto miners' lines.

So yes they did know about it and tried to address it by catering to both markets, but were unable to do it correctly.

[izacus]

What would "correct" approach look like?

[sophrocyne]

ASICs probably.

The point you responded to is also fair; the fact they tried to lock miners out was a de facto acknowledgment that crypto had an impact on their sales, and is more critical evidence they handled it poorly.

[asciimike]

This is the route Intel is going down: https://bitcoinmagazine.com/business/intel-launches-new-bitc...

Time will tell if it works out (different chain, etc., etc.)