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by davbryn 1367 days ago
When will websites stop asking me to sign up for a newsletter before I've even seen the content? I closed immediately. Just honest feedback
3 comments

I know it's a rhetorical question. An answer could possibly be:

1. when our "browsing, and information self-exposure" tools are better (automatic note taking parrot robot that sits on your shoulder and remembers everything you've seen so you don't have to) and

2. when our Internet's base concepts are more equitable to content creators/intellectual property owners.

More:

For number one, obviously it's handy if you're interested in a website to be reminded of that website latest and greatest successes.

Number two, with the Lamina1 news recently it's got me thinking again about the inequitable economy of providing useful advances and information for free, or in this case tools, and then not being respected by the world in a way which the pressures of reality direct you to collapse or shut down your fantastic enterprise .. again in this case of creating macos anti-malware tools.

(Social comment: I see identifying a UX problem is one step in responding to someone's work, and the ramification of talking about your frustration is another. There's at least one more you can do, call to action: how would you, Message Poster with the beef against that UX, have offered to solve, or make better, these problems responsibly if you were the owner of the website?)

Not OP, but have similar behavior. Maybe I'm overthinking things, but I think you're blowing the gripe out of proportion.

Showing me a newsletter signup before I've read the content implies that I'm interested in getting more of what I expect the content will be about, not what it actually is. Asking me to sign up for more interesting sounding titles before I've even had a chance to decide if I enjoy the content within implies that you, the content author, don't actually care if I enjoyed the content. What you're most interested in is pushing more clickbait titles in my face.

Put a newsletter sign up button near the end of the content, or in a side bar next to the content- anywhere that makes it seem like I'll get more of the content I am enjoying.

When it stops being a lucrative pattern for harvesting emails. Unfortunately.
When the "engagement team" gets penalized for closed browser windows.