[AmericanChopper]

I typically get around 400-600 kms out of a fresh pair of running shoes before the tread is completely gone and the energy return structure stops returning energy. I typically run about 100km/week. A bit less if I’m tapering, or injured (not very often), or on holiday. I also walk a lot, which I have different shoes for, but that adds an extra few pairs to the annual shoes bill as well.

Edit: I probably go through shoes slightly faster than most runners, because I weigh a bit more than most runners. But I don’t think that’s a huge factor.

[abstract_put]

> I’m more-or-less a casual runner

> I typically run about 100km/week

This feels pretty naive or disingenuous. I'm pretty sure vanishingly few people understand 100km/week to be "casual". While you may not feel like you're a "pro" or have a competitive mindset, I'd argue averaging more than an hour a day at pretty much literally anything moves you out of "casual".

[AmericanChopper]

I cannot consistently qualify for majors, I have never been paid to run, and I’ve never entered a race that I had the intention of winning, and I have a normal job and social life. Perhaps you could qualify it by saying I’m a casual _endurance_ runner. But I am very much a casual. My lifestyle might be vastly different from a sedentary lifestyle, but it’s not so different from that of all the other casual marathon runners out there.

[ip26]

You’re definitely no beer league athlete. I think “amateur athlete” used to be the right term here, before it gained the negative connotation.

As for the target market, I’m torn whether Apple is seriously going after athletes or whether it’s actually mostly marketing, as with their “pro” laptops.

[abstract_put]

Yeah, I get that. I think just a terminology thing. It seems like you're using "casual" to describe your mindset whereas I'm understanding "casual" to be offhand, or without significant investment. Forgetting about the absolutely massive time investment, spending > 2000$/year on running shoes alone is a distinctly not-casual thing to do.

> it’s not so different from that of all the other casual marathon runners out there

Maybe this is the disconnect? People who have ever run a marathon at all are < 1%, and people who continually run marathons casually are a niche within that niche. If the audience is "people who run more than 50km per week" then I think "casual" probably gets the right idea across, that's just a teeny tiny audience.

[goosedragons]

You're an amateur runner but you're not a casual runner. I run about 35KM a week and I am in the 99% percentile of Garmin users (with a connected watch I guess) for running distance. Most are doing sub-10.