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by logifail 1368 days ago
> Hence, a lot of screen space is wasted and the user has to scroll more

Unfortunately that appears to be the case for a great many sites when viewed on a mobile device.

My current pet hate is British Airways, https://www.britishairways.com/travel/home/public/en_gb/ has so much wasted space that on my Pixel I have to scroll to reach the buttons "Manage My Booking" and "Check In". Further down the page the "Your account" and "Sign up" bits are so large and generously padded that they fill my mobile device's screen all by themselves.

Is this by design? Maybe in some warped design brief "scrolling" = "[potential] customer interaction" = a KPI gets fulfilled?

2 comments

Frankly my pet hate is that page takes 7 seconds to load on a 500Mb WiFi connection on a high end android device.
I bet you think autos should not have wood interiors, too! Heathen!

(I wonder if it is a "posh / classy" style or what not?)