[zlotty]

This view on pivoting reflects the Groupon pivot fallacy where you just dramatically change your business model and, poof, you're a billionaire.

What we've found to be a more tolerable, easy-to-execute view on pivoting is to say, we know what general problem we're focused on solving, but we don't know exactly how to solve it.

Pivots are therefore continual and small. We probe in various directions hypothesizing that a certain approach might help us make headway. Among other things, lowering the stakes and testing in small, bite-sized pieces will make it much easier to sell a new idea to your team.