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by anigbrowl
5307 days ago
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I'm not on the list of authorized distributors.
I can sell a shit ton of Chanel merchandise. How? According to Chanel's corporate website, they only sell through their own boutiques and authorized retail partners. This is known as a selective distribution agreement, and here is a 2008 report on internet sales models (prepared for Chanel) which articulates the differences from normal wholesale-retail models: http://www.crai.com/ecp/assets/Selective_distribution_Caffar... My whole point is that no, you can't just go into business as a Chanel retailer, and you'll find the same is true for Hermes, LV, and a variety of other luxury brands. A great many high-value manufacturers make use of selective or exclusive distribution agreements to maintain price discrimination and market positioning for their brand across a global market. |
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I can buy Chanel, Hermes, LV, or other luxury products and resell them at any super-low, cheap-as-dirt price I wish. There is no arrangement in which you can determine "by definition" that the products I'm selling at a ridiculously low rate are knockoffs.
I could be a moron business person and lose my ass. I could have decided to violate my retail agreement and do what I wish. I could have received a box of the stuff from a friend & resell it for $20 a pop. I could have stolen a shipment of goods or procured them in some other non-authorized fashion and yet still be selling, by definition, the genuine article.
I was taking issue with the erroneous assertion one could tell, by definition, that a cheap luxury product was a knockoff. There is no way to reliably determine by price alone. A dirt-cheap luxury good can certainly heighten one's suspicions of its authenticity, but the price alone is no defining factor in judging a knockoff from the real thing.