[csdvrx]

A lot of people will tell you to not care about your job, but I think this is wrong: life is better lived (and happier!) with passion.

There is no shortcut: you have to really care about what your job is doing, the people you are helping, the core mission. I love helping my employer make more money.

If you can't align with your job (ex: there is no price I can see myself optimizing/sellings ads-to-eyeballs), find another.