|
To complement what you say, you also have to consider that there are an absolute myriad of processes, people and companies within the audiovisual industry where the Dolby workflow is almost inseparable from what they do and what they work with. People and companies that have made investments, sometimes of many zeros and many hours, to be able to work this way. Dolby is more than a standard or spitting six channels of raw audio out of speakers. That's just the end product, because it's not just standard itself. It is, for example, the hardware that is in cinemas and home theaters (encoders, decoders, Dolby RMU...), the certification processes that Dolby does in cinemas and recording and mixing studios, the mixing technicians who work with all that and send the final mixes with the netflix/hbo/whatever specifications, vendors, integration partners, speaker manufacturers... There are also plugins that work in DAWs like Pro Tools, the ecosystem (Dolby Atmos Renderer, Dolby Atmos Production Suite), just to scratch the surface. One thing is to publish a standard and another the ecosystem around that standard. It is interesting that there are new standards, but given Google's history with its long term attention span I have my doubts that this will materialize into anything more than an internal asset for google. |