If it takes you 40 work hours to evaluate a product then it must be a tool that is central to your workflow, but in that case you're going to have to evaluate it somehow whether, it's free, free trial or paid.
Yes, and that has all sorts of implications for why marketing can be so hard.
Imagine that somebody expects to evaluate 4 products, either because the first 3 won't make the cut, or because they won't feel like they did enough "due diligence".
It may be a safer bet to develop something in house than to spend a lot of time evaluating alternatives. All of the alternative products have a lot more development time in them, but odds are you don't need all the features those products have, UI refinement, etc. You don't have to worry that a vendor will be bought by Google.
Imagine that somebody expects to evaluate 4 products, either because the first 3 won't make the cut, or because they won't feel like they did enough "due diligence".
It may be a safer bet to develop something in house than to spend a lot of time evaluating alternatives. All of the alternative products have a lot more development time in them, but odds are you don't need all the features those products have, UI refinement, etc. You don't have to worry that a vendor will be bought by Google.