[jeswin]

Let me be the devil's advocate here. If the pricing is more for the exclusivity than its utility, you could argue that counterfeiting diminishes the brand. And while it isn't the general opinion, it is a fair argument.

Isn't this case similar to a DMCA takedown notice? IMO DMCA take-down notices make sense; it puts the onus on the content owner to correctly identify infringement and report to the website. (OTOH, SOPA is ridiculous.)