[Infinitesimus]

Oh but they did! Meta leadership has always anticipated this risk. The problem is that they have not been able to fully mitigate it.

Facebook Phone (rebranded HTC) was released in 2013 https://en.wikipedia.org/wiki/HTC_First but had poor sales.

The metaverse is their next play to build a world where they are a bit more shielded from Apple/Google/Microsoft's hardware influence. Pivoting a large business is really hard.

[mistrial9]

I appreciate when people inside FB/Meta speak directly like this (as someone who loathes the Metaverse project)

[Infinitesimus]

To clarify, I'm not affiliated with Meta. Just an internet nerd who likes following how organizations think and evolve