[dougmwne]

The tax is literally the problem with quoting the price in Euros.

As far as the price, the equivalent card from the 3 series was the 3090 RTX, which released at $1499 msrp 2 years ago. Given the inflation over past few years, $100 increase is not an increase in constant dollars. This new top of the line card has twice the performance for effectively the same price.

Yes these top of the line cards are crazy expensive, but it doesn’t seem like this is actually worse than the 3 series pricing. You are talking about more than 6 Xbox’s worth of compute here for an ultra enthusiast market.

[fomine3]

It's also a problem by USD oriented pricing. It tend to be done by US based company like Apple and Nvidia. I found new Samsung Galaxy price isn't looks so bad unlike them because they are Korean.

[dougmwne]

Yes, US companies tend to price a bit higher in non-USD in order to hedge against currency risk. Their profits are reported in USD.