[kittiepryde]

Relying on sites to be honest about themselves, is even less likely. There are monetary incentives for many of them not to do that. Many sites host dishonest and clickbait content with extreme levels of SEO already. The cost of dishonesty decreases if you can directly modify the index.

[rgrieselhuber]

I think that is primarily a symptom of the fact that we have a bottleneck on search interface providers. If it were easier / cheaper for new search engines / rankers to exist in the market, they could fairly easily filter out unscrupulous domains.