I don't think so. That gets repeated a lot but I think people are just unaware of the fact that Google ads are particularly uninvasive and easy to block. If ad blockers are less capable that will only help Google's competitors, not Google. Another comment the other day confirmed that Google's ads continue to be blockable with V3.
This could change - AdSense ads could start implementing bypasses. I think that's unlikely because Google would likely end up with a few lawsuits, questions about browser monopolies, and a congressional hearing. Certainly the EU would be on their asses. One day that may change, but I don't see this move as being part of any specific plans to improve AdSense revenue.
> That gets repeated a lot but I think people are just unaware of the fact that Google ads are particularly uninvasive and easy to block.
Not true in my experience, i have encountered adsensw that pretty invasive to my 2012 laptop's cpu core i3 gen3 (i know its pretty old), i dont think any ads should be that way.
This could change - AdSense ads could start implementing bypasses. I think that's unlikely because Google would likely end up with a few lawsuits, questions about browser monopolies, and a congressional hearing. Certainly the EU would be on their asses. One day that may change, but I don't see this move as being part of any specific plans to improve AdSense revenue.