[madamelic]

> Raising MSRP doesn't undercut board partners, it allows board partners to charge more which is what they want.

My understanding regarding the EVGA debacle is that Nvidia sets really high MSRP along with charging for the chips & giving themselves a headstart and the partners can't go above the MSRP then Nvidia comes in and slashes prices that only Nvidia can compete at (since they can give themselves discounts on the chips along with all of the other advantages they have).

What board partners likely want is either: Nvidia is time-limited to a few months with Founder Cards or Nvidia allows them to sell cards for more money and Nvidia can't make any card except Founder.