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by kreilly
5312 days ago
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This is actually pretty interesting. Federated Media recently bought Lijit[1] which has a pretty solid ad exchange. Federated also has an exclusive deal to rep WordPress sites[2]. Combining these two things will allow buyers to access a huge swath of long and mid tail inventory programmatically through the Lijit exchange. Its nice to see small publishers getting more options in how to monetize their sites. A healthy ad ecosystem is required ensure we all continue to get access to quality, free content. [1] http://www.federatedmedia.net/about-copy/press/federated-med... [2] http://www.federatedmedia.net/about-copy/press/fmp-partners-... |
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