[oinopion]

Why? Django (trunk) has new files layout.

    $ django-admin.py startproject testo 
    $ cd testo
    $ ./manage.py startapp testapp

    $ tree                                                                                                    
    .
    ├── manage.py
    ├── testapp
    │   ├── __init__.py
    │   ├── models.py
    │   ├── tests.py
    │   └── views.py
    └── testo
        ├── __init__.py
        ├── settings.py
        ├── urls.py
        └── wsgi.py

[LeafStorm]

...You know, this actually makes a heck of a lot more sense. Hopefully they'll follow it up with some more docs on how you can develop with virtualenv and the like.