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by bolt7469 1368 days ago
particularly online advertising

Online advertising is far, far better than other forms. Marketers can tie individual sales to specific ads and improve ads by making them more like successful ones. This kind of specificity isn't possible with TV or print ads.

what the ads show

A good chunk of advertising is "brand awareness" not necessarily just selling one product. The point of brand awareness is to associate your brand with its brand values in a person's mind.