[betterlabs]

Yep, I remember that line.

But I believe it doesn't speak about "giving up your life" to do the startup. There is a big difference, I feel, between "low intensity work" and "working hard and smart" and "working hard and smart and giving up everything else".

And that "giving up your life" has to be explained with examples: cancel your long due family vacation because the a sales VP wants you to go to a customer site without having a solid reason, camp at a customer location in the carribean until you get a PO because thet want you to make it happen (though you know camping there is going to do nothing). Postpone a surgery because your travel schedule doesn't allow it. A lot of these can be clearly unreasonable which is why it sucks to do a blanket statement.

And investors and business owners like smart work but I believe they eventually like hard work also - they just don't want you to work smart and not work more because you worked smart. They want you to work smart and work even more for the time you saved by working smart. I DO NOT want to generalize this but as people building businesses we are all (including myself) are too focused on growing and more of everything. And sometimes we and everyone with us loose a lot of what won't come back - youth, family time and more. I have been guilty of this myself as a founder and I remind myself to refrain from this as much as I can.

Eventually its a personal decision though. Do what you think is right for yourself and learn from your "own" experiences.